Feelings on Nintendo Switch a few weeks later.

In my last post I admitted to typically being rather cold to new gaming-related announcements and I certainly was not hot on the Switch. Has my negative attitude improved?

Yes it has, but not by much. First of all, not counting the price, I do really like the new controller. While few seem to talk about I think the HD rumble sounds great. I do like the fact it’s a tablet too. It makes a lot of sense for them bring a hand held element to their home console when you consider they’ve always had great success in the handheld market. It also excuses the weak graphical capabilities much better than the Wii or Wii U did.

I doubt however I am going to warm to the prices of everything. The price of both controllers is insane and while it’s not the worst price ever for a console, it’s not far off. It might be a tablet but for £280 you expect a little more than last generation visuals. I suppose it’s only £210 when you deduct the price of the included controller, but saying that doesn’t make anything better.

As we know Nintendo famously do not sell hardware at a loss, which of course makes perfect sense, but what they never talk about is how much profit they take on each system sold, and it’s a surefire bet that the Switch has a larger than normal profit margin.

Nintendo have a track record in overcharging for tech. First of all the Wii U still has yet to have a price drop and it’s simply untrue to say one was never possible. It is overpriced and Nintendo stuck to their guns for image reasons. Those reasons can be better understood with a trip into the past back to when they announced the GBA Micro. When it was announced the tech was old and GBA were selling for well under £100. The DS had just come out too. Nintendo set the price of the GBA Micro at £99, but as Nintendo shamelessly admitted, they knew it wasn’t worth that, but the price sounded better and made the product feel more valuable.

Nintendo are doing this, or something very similar, with the Switch. They are cynically over-charging to make the Switch appear better than it actually is. They are hoping dumb people assume with a price like that it must pack more of a wallop than it actually does.

Neither the controllers or the system are worth what Nintendo are charging, not by a long shot. They are using ancient technology by computing standards, and as for their supposed hardcore R&D efforts, Nvidia’s failed gaming tablet project readjusted (downgraded) to meet Nintendo’s vision, hardly broke the bank.

While I desperately want to play the new Zelda game, I am not itching to buy a Nintendo Switch. I fell like I am getting my pants pulled down just thinking about it. As a fan I feel as if I am being taken for a fool.

As such, living on a council estate where stolen and second hand goods are on sale all over the place, I will be exploring those options to get my hands on a Switch. I’m not one for piracy or second hand games but I am not £280. No way, no how. I wouldn’t even take it as a gift at that price. It’s an insult.

My opinion on this will not change. Blame it on my Jewish side, but Nintendo’s cynical approach has made me feel like being rather protective over my money. My inner Fry is dead.

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